Track Marketing & Communication: the latest trends and new tools to discover at Web2day

Small selection of conferences in the Marketing & Communication theme.


The marketing & com track is a must for all professionals who want to learn about new tools and decipher the latest trends. Social networks, data, content creation, Seo, AI, many topics will be covered this year. If you are particularly interested in this theme, we advise you to come on Thursday.

Here is a small selection of what we propose to you on the 3 days, but there are many others, so do not hesitate to consult the whole program!

[Workshop] Branding with Canva

Thursday, June 1 from 2:35 to 3:35 pm


Canva needs no introduction. This online graphic design tool is now one of the most used solutions by companies. In this 1 hour workshop
Afifia Belabdoun, Marketing & Social Manager, and Stéphane Cozzo, France Education and Creator Country Manager, will explain how to make the most of its features to optimize your online brand image. Freelancers, entrepreneurs, communicators, the tool will no longer hold any secrets for you.

[Rex] How to build an engaged community

Thursday, June 1 from 5:10 to 6 p.m.


Marketing Flow is more than 250 marketers all over France who are driven by the same values.

Mégane Boutelou and Pierre Guilbauld will explain how they federated this active and caring community. Hosted by Anne-SophieClément, director of Kiss my, the two co-founders will talk about how they mobilized their community to build a best practices guide on ethical marketing.

LinkedIn: how to increase the visibility of your company page?

Thursday, June 1 from 3:40 to 4:20 pm


With more than 830 million members worldwide, LinkedIn represents a real opportunity to promote your brand and your personal profile.

Jonathan Noble, CEO & Founder of Swello will share with us the strategy that allowed him to gain impressions on his company's page.

Social networks & ROI: 5 tips to boost your sales 2023

Thursday, June 1 from 11:50 a.m. to 12:30 p.m.


As we know, "likes" and "shares" don't pay the bills.
So how do you prove that social networks bring value to the company? 

ROI of social networks: What are we talking about?
What is the interest in calculating the ROI of social networks for agencies or brands? 

Pierre Seillier, Head of Marketing France at Agorapulse, gives you 5 tips on how to effectively use the ROI of your social networks to improve your business!

Meet other marketing & communication professionals during the festival

Many marketing and communication professionals will be present during the festival. You will be able to meet them via the mobile application and in IRL during the afterworks and parties!

You will be able to pick up a free copy of the Com&Médias 2023 Digital Ecosystem Guide in the village. This guide lists the service providers of the Brittany - Pays de la Loire regions: ESN, software publishers, support and training structures, digital agencies...

For the pleasure of attending these conferences, learning, and enjoying the incredible atmosphere of the festival, simply buy your ticket ????

I take my ticket