Track design & product: speculative design, product growth, responsible digital...

Discover a selection of conferences from the design & product track


I want to tell you that the design and product track is a must for the Web2day programming, but I already did it for the market and com track. So we will assume that they are all essential, so no jealousy.

This year we offer you more than a day and a half of content dedicated to these expertises.

Like programming acrobats, we will be moving between very concrete subjects such as voice design, design for people with color blindness or micro-interaction in the UX; or feedbacks such as the SNCF' s experience on data-driven piloting; and conferences where we will take a step back and look atAI design and public decision making for example

Below you will find a small selection of our crue???? .

Despite all my efforts to include as many conferences as possible in this article, there are still many others that I warmly invite you to consult in the whole program!

Unlocking the power of future: designing for the unknown

Friday, June 2 from 10:35 am to 11:10 am


Warning: this conference is in English! Alicia Shao, senior service designer at Lego, explains how to design for a better future. She will talk about speculative design, new narratives and systems of thought. How the future won't be anthropocentric, or how empathy must be at the heart of tomorrow's design. I'll let you have a look at the full description ???? !

Bringing your product to life with content

Wednesday, May 31 from 5:20 to 6:00 pm


Launching a product is not enough to bring it to life. In addition to the whole visual universe, content helps create a lasting connection between the brand and the people who use it. From discovery, to hierarchy of information, to going live, Gladys Diandoki will explain how content can transform your experiences.

S ee the conference (Well I copied and pasted the description, so there won't be more info but you can always go for a walk on our site and check other pages, like the Dead2day one for example )

How to drive product growth with embedded finance

Thursday, June 1 from 3:35 to 4:05 pm


Embedded finance is an emerging trend of integrating financial services directly into applications and platforms. Companies across all industries are looking to integrate financial services into their applications and platforms to provide a more complete experience for their customers and to prevent them from leaving the sales, subscription or other process. Romain Berthome, head of product at Booking, will tell you all about this emerging trend.

S ee the conference (you will see, the description is in English but the conference is in French)

User safaris in the jungle of B2B

Thursday, June 1 from 2:45 to 4:30 p.m.


Jimmy is a user, Jimmy is relevant, but Jimmy is really not accessible. He's not our customer, he's not our prospect, but we have to create value for him, without being able to talk to him. Sébastien Maury, co-founder of CoworQueer, and Amandine Tourneux, senior user researcher at Akeneo , offer some thoughts on this frustrating but interesting challenge.

See the conference (I also copied and pasted the description as is, but if you go to the site you can also discover the other great conference in the form of a Quiz by Sebastien)

How to integrate digital responsibility when redesigning an application?

Thursday, June 1 from 2:00 to 2:30 p.m.


How did the leading free media company in the press sector initiate a redesign project geared towards responsible digital technology with a more sustainable environmental and social impact? Between eco-design, accessibility, data ethics, discover the keys to initiate a mobile project with impact thanks to the feedback of the 20 Minutes application project.

Mickaël Fromentoux, digital development director at 20 Minutes, talks toAnaïs Vivion, CEO and co-founder of Beapp.

Tickets here! ????

For the pleasure of attending these conferences, learning, and enjoying the incredible atmosphere of the festival, simply buy your ticket ????

I take my ticket