Thursday - 4:35pm - 5:05pm
Stereolux - Micro


Ambroise Perrachon

Lead Product Manager @theTribe

Julie Salvano

Lead Product Designer @theTribe

Design & Product - Conference

Dragon or princess? The hero's journey: when fiction illuminates the product

Conference in French

The product business is not always known as a fun business: failures, frustrations, mistakes, human problems, stress... To survive, you have to make it motivating. What could be better than looking at the product as a fiction (cinema or video game), and seeing its users as heroes? Any resemblance with real life events... would be perfectly voluntary.