Design & Product - Conference
User safaris in the jungle of B2B
Conference in French
Jimmy is our user, Jimmy is lucid, but Jimmy is really not accessible. He's not our client, he's not our prospect, but we have to create value for him, without being able to talk to him.
We will provide food for thoughts regarding the challenges of user research recruitment in the B2B world. You will find that these challenges are as frustrating as interesting.