LinkedIn: how to increase the visibility of your company page? ????

With more than 830 million members worldwide, LinkedIn represents a real opportunity to promote your brand and your personal profile.

Since Swello's creation, this social network has been our number one acquisition channel. Now, thanks to our content strategy, we generate more than 200,000 impressions on our LinkedIn company page every month, compared to 13,000 two years ago.

In 40 minutes and with the help of concrete examples, I will show you our creation process, our typical content calendar and the behind-the-scenes of our employee advocacy strategy. As a bonus, we'll look at a few tips on how to perform on THE BtoB social network of the moment.