Treating eco-anxiety by doing sit-ups: humor as a lever for ecological awareness

Discover this adventure from the inside!

How did we manage to gather respectively more than 43 000 subscribers for Gnews (number of inhabitants in Angoulême) and 48 000 for Malheurs Actuels (number of inhabitants in Bayonne) in less than a year?

After months of content creation and experimentation, we propose to give you a feedback during a round table.

For the first time ever! With a strong message:
We are deeply convinced that humor is a lever for awareness and engagement, capable of touching people.

???? Focus on Gnews
Satirical media created by Hélène Martinelli and Margaux Magis in May 2022.
The aim of GNews is to talk about the media's treatment of environmental issues with a sense of humor. Our concept is inspired by the film Don't Look Up. We take what we hear on the various news channels, and interview people from this caricatured angle.
Margaux is the director, working in communications and creating committed content for various non-profit campaigns.
Hélène, who plays the journalist, is an actress as well as a singer-songwriter with her own musical project.

???? Focus on Malheurs Actuels
A collective that has become an association, bringing together a dozen or so merrymakers and volunteers from all over France. Just a few months ago, in August 2022, they didn't know each other.
During a suffocating summer, they created a Discord, a Notion.
They began by writing a brief. Then two. Then three. Then articles, memes, fake covers and advertorials. Their recipe: a little sweat, a few tears (of laughter) and lots and lots of love. The content is broadcast on several social networks to reach as many people as possible.